The Importance of UX in your E-commerce
You have high-quality products and invest heavily in promoting your online store, but sales rates still aren’t reaching their peak. What now? The solution may be to improve the user experience. That’s why, in this article, you’ll learn all about the importance of UX.Check out all the tips and discover the formula to delight customers!
After all, what is UX?
The famous UX ( User Experience ) means user experience. In practice, it involves off page seo service strategies to offer easier and more intuitive navigation for people. Although it may seem like a very new technique, it has actually been well known since 1990.
The person who first coined the term was Donald Norman, an engineering and usability expert. In fact, nowadays, major websites are betting on the importance of UX, such as Google and Amazon. If even the giants in the online market use this strategy, it can't be ignored, right?
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Why use UX? How important is this technique for your online store?
There are many reasons why UX is important. Here’s what you can reap by implementing this technique:
improving user experience — the first of these is the opportunity to guarantee the best experience for internet users. In other words, making it easy for people to access and navigate your pages;
more sales — the second reason is that, when User Experience is applied to your e-commerce, the customer can follow the “path” to purchasing a product or service. After all, there is no point in being able to view the details of what you sell, but having problems selecting the color or size of products or even having a faulty shopping cart;
customer loyalty — another factor that explains the importance of UX is how easy it is to retain customers. After all, when a person has the best shopping experience, they want to come back and buy more;
reduction in the rejection rate — an e-commerce designed and developed with UX does not suffer from cases of users who enter and give up browsing without making any type of interaction;
stand out from the competition — did you know that, according to a survey by BigData Corp and PayPal, released in 2019, Brazil already has 930,000 e-commerces? To get ahead of so many competitors, your online store needs UX. Otherwise, people won't feel comfortable on your website.
How to apply UX to your e-commerce?
Before any technology-related factor, UX is based on human needs. Therefore, to start investing in this field, it is essential to have and practice empathy.
The secret is not only to know who your potential customer is , but, much more than that, what their needs are. In addition, which visual and interactive factors of an e-commerce make the most sense to them.
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