For promoting a site in google
Has presented a great variety of solutions that allow you to integrate functions for the shop from scratch, with costs usually linked only to the purchase of the module and the expert who takes care of the installation. Shopify, on the other hand, has a younger App Store but with a growing number of apps continuously integrated by developers, to allow features to be added to the store.The various applications are managed with the payment of monthly fees or a one-off fee with the possibility of a trial period prior to purchase. Marketing: intuitive or cumbersome? On both platforms you can work on the SEO C Level Contact List side of the products, you can integrate email marketing automation platforms, promotional activities with coupons, free shipping, product reviews or apps to sell in external marketplaces.
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That said, there are essentially two differences. Shopify wins on the simplicity front, as its apps are more intuitive than Magento plugins even for non-"experts" and allow you to change configurations more quickly without necessarily contacting the webmaster every time. On the other hand, however, Magento, unlike Shopify, integrates planning tools useful for marketing. Multichannel Shopify wins this challenge.
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