Campaign Medium - the parameter
Example: utm_source=marketingsms mediumdetermines where exactly the traffic came fromwhat action was performed by the user - how the content with the link was delivered to the recipient. Example: utm_medium=sms_aktywniklienci campaign Campaign Name - the parameter defines what marketing campaign it is.It could be a promotion scheduled for Black Week or Mothers Email Marketing List Day. Example: utm_compaign=black_week keyword Campaign Term - use this tag to define the keywords in the campaign. Thanks to Campaign Term you are able to indicate which keywords generated traffic to your website. Example: utm_term=marketing_sms content Campaign Content - allows you to track specific content in a given campaign.
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When multiple links are used in a campaign. In the case of text messages it is rather optional. Example: utm_content=link_sms_ UTM tags and SMS marketing A standard SMS can have characters which means that each link you use in the content should be as short as possible so as not to take up space for promoting the product or service.
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