Google from indexing your site
Make sure that the most important pages are easy to navigate or that they are listed in the navigation bar and that your site passes Googles mobilefriendly test . The website should have access to all your pages including the less important ones. An orphan page is a page that does not have any links pointing to it. Many sites especially the larger ecommerce sites do not have the ability to add a link to every page. For the most part its perfectly acceptable to use a sitemap to prevent orphaned or nonindexable pages. . Bad robots.txt settings Most webmasters and marketers know how effective a robots.txt file is in controlling search engine crawlers. But getting it wrong and risking indexing problems is one of the most common SEO mistakes. However robots.txt should not be used to prevent . In fact the indexing directives contained in Googles robots.txt files have recently been used as suggestions by Googlebot. This is based on the fact that Google can still access such pages through other links phot editor since they do not reflect the desired indexing status. The preferred method is to use the HTML noindex or nofollow tags in the source code of each page. However if you only use robots.txt for indexing without proper onpage robot directives your coverage and indexing status may not reflect what you want. This is not necessarily a major SEO mistake to avoid. . Not updating old content In when Googles freshness algorithm was updated it was possible that certain topics with older or outdated content performed worse in SEO. One of the biggest SEO mistakes that many websites and online businesses make when trying to maintain organic traffic is to constantly create new content. However as outdated articles guides pages and blog posts accumulate they can start to disappear in the site hierarchy or their content can become obsolete.
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An ideal strategy is to identify outdated articles or pages on your site that are declining in organic traffic and keyword rankings year over year and determine if they can be edited or rewritten. Reposting with fresh content can also help improve your articles SEO. . Failure to submit a site map Its one thing to create a sitemap but another to make sure Google can find and crawl it. Its best to add your sitemap to Search Console. Google encourages businesses and webmasters to do this to make it easier to find important pages to crawl them regularly and to prevent the Google bot from wasting time crawling duplicate or unimportant links. Sitemaps are also important because they let search engines know which pages are important to your business and ask them to index them. Not submitting a sitemap This is one of the most common SEO mistakes because often websites find that the pages they want to be indexed are not being indexed even though Google knows about them.
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