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Here are some of his best practices for personalized communication with customers: Use tone and language that aligns with your customers’ knowledge and experience with the product. Listen to your customer and empower them. Asking the customer direct questions about their preferences both personalizes the experience and builds their confidence in the product. Send follow-up messages to customers after each interaction to thank them and offer further assistance if needed. Recommend features and tools based on their history and business needs and always provide notated documentation. The strategy of sending personalized notes or gifts works well because, with every exchange, customers are encouraged to become brand ambassadors. “I’ve sent a customer a gift after having a really good ,” shared Caroline Fernandes, Support Team Lead at HubSpot.

“I would suggest this to other   customer service teams   as it shows the customer that you Phone Number List thought of them outside just your interaction. This can be done at any time of the year, too!” Pro tip: Consider tools like Sendoso, Rybbon, and Reachdesk to help manage the manual customer outreach and send thoughtful customer experience touches. . Invest in premium packaging. Anyone that's spent any amount of time wrestling with a roll of wrapping paper and tape dispenser knows the value of a pretty package. In fact, according to a recent Dotcom Distribution packaging study, branded or gift-like packaging makes customers more excited about receiving an item, especially younger shoppers. And % of respondents credited sustainable packaging as a feature most likely to make them want to shop with a brand again.



The lesson? First impressions make a huge difference in our fast-paced, digital lives, so using premium packaging allows your product to stand out against others. Pro tip: Tailor your packaging to your product or service so it really shines. Like Pad    Quill does. This tech accessories company packages its iPhone and iPad cases in paper with friendly messages printed on it. It even uses an authentic-looking Roman seal to give a more hand-wrapped feel. ways delight customers holiday season premium packaging . Be transparent about the small print. Refund and exchange policies, as well as additional services, are often part of the small print on your website. As busy and loud as the holiday season is, do your customers a favor and place those policies and services front and center. These policies are in place to increase trust and promote sales, right? Make them known. When buying gifts, customers prefer a return policy that ensures that if the recipient doesn’t like it, they can easily return it. You have a better shot at increasing sales and keeping if you can offer this, especially if you offer free returns.