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The main reasons why the customer unsubscribes are: unexpected shipping costs and additional fees, lower prices than the competition, confusing process. Depending on the answers you receive, send an offer that motivates them to come back: free shipping, discounts or access to a course. Don't wait more than 24 hours, send a personalized message in a few hours. Get feedback Asking for feedback is a great way to provide quality service in the future. Let them tell you what they want! Email-integrated surveys allow you to get quick feedback at no cost, generate new business ideas and give you immediate results. Ask them to rate their experience with your brand, ask for their review and appreciate the value of your products or services: Tell us about your experience with [a recently purchased product or service] [First name], what do you think of [a recently purchased product or service].
We need your feedback! Help us create a better experience for you. Build customer loyalty Phone Number Data Increase trust, brand loyalty and response rates by creating emails that keep customers in the buying cycle and keep them coming back. What should you do: Set alerts for subscribers who do not open emails and get feedback on this inaction; Identify people who have not visited the site and send them a personalized email based on previous purchases; Segment your list correctly and send a personalized email at a key moment. Perform segmentation by product category, amount spent and number of purchases. GDPR legislation and rules for email marketing Companies are obliged to comply with the rules regarding the protection of personal data. Learn how to comply with GDPR standards and run email marketing campaigns without breaking the law. GDPR and data protection in Romania GDPR is an essential and legally binding process for absolutely all economic operators. In the incidence of data considered as having a personal character, the following are included: names, identification numbers, identification values in the online environment or any other elements related to physical, mental, social, cultural, genetic identity.

The regulation on the protection of natural persons with regard to the processing of personal data and on the free movement of such data entered into force in 2018, and non-compliance with it brings fines of up to 20 million euros or 4% of the company's turnover yours, according to the Ministry of Investments and European Projects . GDPR email marketing requirements In the case of email marketing, the GDPR requires companies to obtain consent from data subjects before actually contacting them by email. Before contacting anyone by email, ensure that you have their express consent for each individual purpose.
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