All digital assets such as images

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Google Lens and Bard play an increasingly important role here, enabling users to search and create content easily by leveraging images, text, videos and all other forms of content. To futureproof a digital presence, the most critical step is to ensure core information about your brand is discovered across all channels. Adopting a data-driven approach to assess the quality and relevancy of all assets helps in SERP dominance.  videos, PDFs, forms, and FAQs should use enhanced schema for discovery and use Google NLP and various AI models to score high on quality and relevancy.

Page experience and Core Web Vitals Core Web DB to Data are a set of user-centric metrics that Google uses to quantify key aspects of user experience in the real world. Optimizing for Core Web Vitals is critical for ensuring a good page experience. Google is set to replace the metric First Input Delay (FID) with Interaction to Next Paint (INP), which irepresentas a more accurate measure of a page’s responsiveness. These changes show that Core Web Vitals remain important user-centered metrics to measure experience. Tech stack A flexible, scalable, customizable, and decoupled architecture ensures that businesses can adapt to customers’ changing needs.



With the content separated from its presentation, it becomes easier to push the same content to multiple channels (websites, mobile apps, IoT devices, etc.) without duplicating. It is important to decouple the presentation layer of your website from the content and data and ensure content and data are stored in separate databases. Decoupled CMS and a flexible platform allow businesses to adapt to new technologies and integrations, ensuring brands are always ready at the forefront of digital innovation. Performance optimization Performance Optimization Optimizing a website’s performance is crucial for both user experience and business success.