Compare 10 recommended Instagram management agencies [For businesses]

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It is important to choose a SNS that matches your company's target user group and the nature of your product . There are SNS such as Instagram where visual appeal is effective for young people, and there are SNS such as Facebook where the age group is older and there is a greater degree of freedom in posting. Let's consider not only whether it is toB or toC, but also the age group, gender, and other attributes of the target users . Depending on the product, it may not be compatible with SNS marketing in the first place, and other methods such as SEO may be effective. Please refer to the following articles for more information on the types of content marketing.

Related article What types of content marketing? Explaining the charac Laos Phone Number Data teristics of each and how to choose the best one for your company What types of content marketing? Explaining the characteristics of each and how to choose the best one for your company Read More Be careful of the risk of flaming When using SNS for content marketing, you need to be especially careful about the risk of being caught out. A fire incident not only gives the product a negative image, but also affects the company's reputation. SNS has the disadvantage that it is easy for information to spread, and critical opinions and negative comments are also easily spread . One of the reasons is that there is less information that can be posted than owned media, and it is easier to cause misunderstandings.



Preventative measures such as setting up a system where multiple people can check posted content and creating operational guidelines and manuals in advance are necessary. Consult with a company with extensive content marketing knowledge As explained above, content marketing requires specialized knowledge . Knowledge and experience are required, such as which target to target, which SNS to use, and what kind of content to produce. It is definitely best to consult a professional company that can correctly judge what kind of content marketing is suitable for your company . Depending on the product or target, some companies may not be suitable for marketing using SNS. It would be desirable to work with a company that has know-how in planning and implementing strategies for content marketing in general .