certain sectors also experience

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By improving the reliability of forecasts and conversion potential for each Internet user, they allow campaigns to have better performance in terms of sales/leads than in normal times. However, these algorithms need material (i.e. signals) to be “fed”. Without data, over too long a period, the system starts from scratch and restarts a learning phase. This is typically what happens in the event of a 100% outage, over a period of several days or weeks. Each new learning can then be quite long (15 days on a Smart Display campaign for example). You understand that this can be critical when you need to relaunch your business after confinement.


Explanatory diagram of the RTB learning curve Because your e-commerce Korea Phone Number Data site can be a growth driver over the period and you need to find innovative and disruptive formats for your customers. Your website is a real growth lever for your business, you know that. You must capitalize on this crisis situation to include it forever in your marketing strategy and optimize it so that it allows the development of sales . Because  (and good for them) opportunities. This is particularly the case for research related to health, well-being, hygiene but also e-commerce, meals at home or the “Home and Garden” sector.



Surge in searches for furniture terms online since the coronavirus crisis Because your customers and prospects will continue to inquire about you. The situation, the after-sales service, the possibility of re-purchasing... It is therefore important to maintain, at a minimum , the coverage of your notoriety (request on your brand name and the name of your products) and its retargeting. At Yumens, our experts analyze the issue on a case-by-case basis for each of our clients and rely on: Actual performance observed since the start of the crisis in terms of leads and sales. Decisions are factually supported and consolidated with a second opinion.