Pinterest says their Lens feature can

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Identify over 2.5 billion household items and clothing items (1.5 billion more than Google's Lens). Product Pins helped turn Pinterest's e-commerce network into a high-quality sales funnel. Users can purchase products immediately without having to worry about the awareness → consideration → purchase cycle. You can also create links between product pages, websites, and social accounts, displaying products to people who want to buy them. That means your products can be seen in more places and by more people. More users, more sales, and more brand awareness. Why not take advantage of this benefit? What types of companies should use Pinterest? Almost every type of business can benefit from using Pinterest's e-commerce platform. Whether you sell furniture, food, or services, you can boost engagement by promoting your products on Pinterest.

Product-focused companies can benefit from the instant success of shopping ads, product pins, and collections. Businesses offering services can take advantage of Pinterest's large following and Belgium Phone Number Data diverse marketplace to promote themselves. Individual creatives can also benefit from using Pinterest. This popular site is all about creative DIY, crafts, fashion, and cooking. If your product or service is B2C, you'll have a clear advantage on Pinterest, but even B2B businesses can benefit greatly if their target audience overlaps with Pinterest users. Who uses Pinterest? Pinterest has over 320 million monthly users.



Although its primary users are in the United States, its reach continues to expand to include the entire world. 71% of Pinterest users are women. Pinterest calls its American female users "The Deciders." They are responsible for 80% of household purchases and control over 50% of America's wealth. According to Pinterest, The Deciders controls most food, drink, style, and beauty purchases in the United States. That means their pins, boards, and suggestions have a lot of weight in how households spend their money. Men still use platform features.