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But comple. Especially when it comes to launching an innovative product. Like an application like TousAntiCovid, randomly! In fact no, its not at all trivial if TousAntiCovid is a failure, or that it didnt work if we dont want to offend Emmanuel Macron, its because of common Marketing errors which very often eplain themselves a disastrous product launch. To discover them, you have two options. Here in video Or here if you prefer to read Product launch TousAntiCovid, a catastrophic start As you can see in the video above, thanks in particular to the testimony of the Prime Minister, even the government has not adopted the application.
We can say that TousAntiCovid is a failure or that it did not work but in any case the figures Albania WhatsApp Number are clear If I rely on the application figures at the time of writing, ,, million people would have downloaded TousAntiCovid. Thats roughly in French people. Not bad you tell me? Yes, well if we dont count the Russian bots More seriously, look around you how many people have downloaded TousThe other figures partly give the answer Only , people were notified of having been in contact with a Covid case and , declared themselves carriers of the virus on the application.

If we do a simple ratio, , declarations ,, users, thats Far from the that we are regularly told in the press. The numbers speak for themselves and it was ultrapredictable. As proof, the following errors. TousAntiCovid an incomplete communication plan! To successfully launch an innovative product like TousAntiCovid, you need a concrete communication plan that takes into account the stages that potential customers will go through before adopting it or not! Im sure youve already seen this in business the boss invests in software thats as proud as a roach and then Nobody uses it.
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