Where to place your Call To Action Phrase

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We have seen how to write effective Call To Action sentences, which psychological strategies to exploit and how to present them aesthetically. Now, to further enhance your work, you need to reflect on where it should be positioned to maximize its effectiveness !Obviously, the position of the action buttons determines the number of clicks they receive from visitors. An eyetracking study by Nielsen Norman Group found that people follow an F-shaped pattern when reading web pages .


How the human eye scans a web pageWhen people visit Special Data your site, the first thing they do is read the first few lines in a horizontal motion . This means that placing the Call To Action button in these areas will increase its CTR (Click Through Rate).In general, in reality, there is no single rule on where to place Call To Action phrases . After all, every banner and landing page is different as is the business style. While placing the CTA at the top could be a good opportunity for some landings, for others it may not be as functional.The position of the CTA sentences will also depend on the complexity of the offer you want to present and the number of details you need to provide for the user to make a decision. The more detailed this is , the further our Call To Action will be moved towards the bottom of the page.





If your offer is complex and the prospect needs to read and digest your information before they can make an informed decision, placing the call to action below the fold will get the best result.For example, if your intent is to sell a new digital camera, you'll need to educate the user, highlight features, and specify strong benefits that will inspire them to take action. Once you have him interested in the product, he will be ready to place an order.The point is to position the button with Call To Action phrases so that they influence the decision-making process of potential customers. They should arouse interest and support them in their decision to take action.It will be necessary to implement strategies and carry out tests to analyze user behavior, observing where the most successful CTA phrases are located .