As we saw, to ensure that they are increasingly

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Paula begins to seek more information about various educational institutions and the classes offered by them. As we saw, to ensure that they are increasingly educated and ready when the time comes to choose an institution, one of the best ways is to invest in Content Marketing. To do this, you need to follow some steps: Build your people Before producing content, the first step is to understand your audience well. For that, you must build the people of your. Personas are semi-fictional representations of your students' profiles.


They are based on real data and characteristics of the public of your USA WhatsApp Number Data educational institution. To create your personas, you can: Interview some students; Evaluate some demographic data based on information given at the time of registration of your registration Talk to a professional from your about the students' profile. After compiling all the data collected, try to look for patterns and create more personas for your institution. Make sure you have everything documented, just like in the example below: After getting to know the people at your, it will be a little easier to understand what information your potential students are looking for.





But to create content that truly answers their problems and questions, it is necessary to do a keyword search and understand the student's purchasing journey. Keyword search Before making a choice for an, it is very likely that your potential students or at least some of them use search engines to find more information. And for the desired results to arrive, they will be in charge of determining the keywords. Thus, to guarantee that the content will be found, it is not enough to deduce what the target audience wants to read. It should be created based on keyword research . To carry out that research, you need: Always keep your people in mind.