The Awareness StageThe awareness stage

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We’ll talk about how user intent changes depending on where prospects are in the typical conversion funnel, as well as how to frame your emails to capitalize on user intent depending on what you’re offering or the actions you want email recipients to take.User Intent and the Conversion FunnelBefore we talk about how to leverage user intent in your email campaigns, let’s take a quick refresher on how user intent changes depending on at which point a prospect is within the typical conversion funnel.Email optimization typical conversion funnel What Is a Conversion Funnel?A conversion funnel is a concept used to represent the typical pathway or flow that a user takes to become a prospective customer into an actual customer or viable lead.

It’s referred to as a funnel because at each stage, the number of Greece WhatsApp Number Data people that progress through the funnel becomes smaller, essentially “funneling” a large number of people down into a progressively smaller and smaller sample size.Although there are many different types of conversion funnel, we’ll focus on a simple funnel representing a typical sales process to illustrate the various stages and how user intent changes at each stage. is where all prospects and users begin their journey. In the awareness stage, the prospect becomes aware of your business and/or products and services. Email optimization awareness stageImage via Sanjay ShettyUnlike later stages of the funnel, user intent during the awareness phase can be tricky to pin down.







However, one thing we can agree upon is that the prospective customer is at least casually looking for a product or service such as those offered by your business – if they weren’t, they may not even enter the awareness stage. It’s also worth noting that, even if prospects do progress further down the funnel, actually moving from awareness to the next stage may take weeks or even months.