We design a VK group beautifully and correctly

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IMPORTANT! If the public page is designed unprofessionally, then clients may quite logically conclude that you treat your work in the same way. Therefore, it is important to ensure that the VKontakte page is beautiful, neat and easy to use.

A well-thought-out design of a VK group will show potential clients that you are a serious company that can and should be worked with. At the same time, a correctly made page will help users navigate and find the necessary information without unnecessary calls and correspondence.

We would like to say right away that there are no universal recipes for creating a beautiful VKontakte group. At the same time, the community sets its own limits: there is a set of blocks and wordpress web design agency elements, as well as requirements for image sizes. Therefore, the process of working on the design of the public is not as easy as it may seem at first. We recommend that you read this article to the end to learn all the possibilities of the platform and use them to the maximum.

BASIC DESIGN: blocks and elements
When designing a VK group, you need to consider the goals, objectives, and features of your business on the platform. For a community to look complete, some people only need to use a minimum of blocks and elements, while another company will need to develop a full package, including product and post templates. In this chapter, we will go over all the points so that you understand the full range of VKontakte capabilities.



The only element that is visible to users before they enter the group is the avatar. It is also the main picture of the public. It is logical that the attractiveness of this element determines whether the user will enter the community or not. Therefore, special attention should be paid to the design.



announcement of a new product, service or event;
promotions, sales or discounts;
company advantages;
thematic pictures;
company name;
logo.
It is important that the text can be read, so make it large enough. Viewers should understand what is in the picture. By the way, we do not recommend taking images from stocks, they do not inspire confidence in users.

To make sure your avatar doesn't get lost among others, make it bright, memorable and unusual. Think about what you pay attention to? There are many ways to stand out, you just need to ask yourself this question and show a little creativity.

TIP. Want your avatar to look modern? Then make it in a minimalist style. The trend now is for the most simple and neat design.

Think about what goal you want to achieve with your avatar, and use that as a starting point when creating it!

Working on the cover
Working on the cover

When a user goes to a group, the first thing that catches their eye is the cover. It is a horizontal banner at the top of the page. Its main task is to reflect the topic and type of activity of the company. The most logical way to use the cover is to attract the attention of users and give them the most important and catchy information.

IMPORTANT! The sizes of covers are different in the desktop and mobile versions of VKontakte. People will only see the central part of the picture on smartphones. Consider this when choosing a design.

The cover can be of three types.

Static . It is an image without animation. When creating a creative, you can add anything you want to it: from the name and motto of your company to all sorts of promotions, offers and even contests. It is important to mention contacts, USP, address and call to action.
Dynamic. This is also a picture, but with interactive elements that attract attention and sometimes even bribe subscribers. Such elements can be: top active users, exchange rates, nicknames of recently joined users, weather forecast or counters of anything. A dynamic banner on the cover will increase engagement and stimulate audience communication.
Live. Relatively recently, it became possible to design a VK group using a live cover with video or animation. You can upload a maximum of 5 pictures or short videos to such a cover banner, which will change automatically. But you can only view such a cover from a mobile phone. In the desktop version, the banner will be static, displaying one specified picture. Such covers are several times larger than usual and open almost to the entire screen. Videos can be shown with sound.
We recommend testing different cover formats and seeing which ones get the most response from subscribers and new users.

Active action buttons
The next elements that visually continue the header are the action buttons. They lead the user to the action you expect. If you want sales, direct them straight to the product or service; if you want more subscribers, invite them to join the community.

Examples of names for action buttons:

"Register for the webinar";
"Subscribe to the community";
"Subscribe to the newsletter";
"Find out more";
“Go to site”;
"Buy product";
"Ask a question";
"Call."
You can customize the name and functionality of the buttons in the "Control" section.

Menu setup
Menu setup

The menu is a navigator, making it easier for subscribers to find information. Having a menu is not necessary, but it will help you make the group easier to perceive. This is especially true if it is created for sales or demonstration of goods and services.

The purpose of the menu is to redirect users to the main sections of the group. Each company will have different sections, we will focus on the location of the menu and how it may look.

On VKontakte you can create four types of menus.

Menu widget. It is miniature icons under the name or description of the community. The settings are made in the "Community Management" section. It is important to understand that when using this option, the transition to external links will not be possible.
Closed. In this case, the menu will be visible only when you click on the tab, which is located in the "Fresh News" block on the main page. The block can be renamed later.
Open. This is a separate wiki page with the ability to customize transitions between sections. In order for guests or followers to be able to enter the menu, you will need to create a pinned entry with an "Open menu" button.
Hidden . Expands only when you click on the active link in the group description. You can format the link as text or emoji.
The widget menu is the most popular option. Many groups use the open type, believing that the fewer clicks to useful information, the better. Some communities prefer to do without a menu at all, but they are usually non-commercial.