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How do I create search themes in my Performance Max campaigns? Search themes is a new feature in beta and may not currently be available to all advertisers, however, Google is expected to release it to more advertisers throughout the rest of the year. to your Performance Max campaigns, simply: Select a Performance Max campaign. Select an Asset group. Each asset group can have different audience signals and search themes. Next to your ad assets in your Asset group, you’ll notice a card for “Signals.” Select the pencil icon to edit your signals.

How to set up search themes in performance max - signals audience segment Here, you’ll see the new Search wedding photo editing service  Themes beta. Advertisers can add up to unique search themes per asset group to help improve the signals of their Performance Max campaign. Each search theme must be shorter than characters in length.google ads search themes set up in performance max Be sure to scroll to the bottom of the page and save your changes to your Asset group signals! Search themes can also be edited or removed at any time from this menu. Once changed or removed, Google will no longer use that signal when targeting its ads to an audience.



But removing a search theme isn’t like removing a keyword or adding a negative keyword in a search campaign–Google may continue to serve ads on similar search queries if it believes it’s relevant to users. However, Search themes will still respect any brand exclusions or account-level negative keywords that you’ve implemented. If you want to prevent your Performance Max campaigns from serving for irrelevant and unwanted traffic–you’ll still want to use those tools!  Is your Google Ads account set up for success? Download now The Last Guide to Google Ads Account Structure You’ll Ever Need.