What is the flywheel, and why did it become the new sales model in inbound ma...

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Digital marketing What is the flywheel, and why did it become the new sales model in inbound marketing ? What is Flywheel? Table of contents show In the ever-evolving world of digital marketing , the traditional funnel-based sales model has given way to an exciting new methodology called “flywheel.” This approach has been enthusiastically adopted by companies seeking to maximize their growth and retain customers more effectively. We will present to you, in depth, what the flywheel is and the reasons behind its popularity in the context of inbound marketing. The traditional sales funnel and its limitations Before delving into the concept of the flywheel, it is essential to understand the traditional sales funnel.


This model has been used for decades and consists of three main stages: attraction, conversion and closure. Although it has been effective in the past, it has some important limitations in today's digital world. The funnel tends to focus too much on acquiring new customers, but Phone Number Data doesn't give the same attention to the retention process. Additionally, your focus on conversion can lead to neglecting the customer experience after the purchase. This is problematic as retaining existing customers is key to sustainable growth and referral generation. The flywheel concept in inbound marketing The flywheel is a metaphor taken from the world of physics, which represents a system in which energy is stored and, when force is applied, the speed of rotation increases. In the context of inbound marketing, flywheel focuses on three fundamental pillars: attract, delight, and delight.



Attract: The first stage of the flywheel At this stage, the goal is to attract potential customers in an organic and valuable way. Content plays a crucial role here, as creating high-quality and relevant material increases your chances of attracting the right audience. Strategies such as SEO , content marketing and the use of social networks are essential to generate qualified traffic to your website. Convert: The role of customer experience The next stage focuses on converting those visitors into customers. An exceptional customer experience is key to this process as it directly influences your purchasing decision. Offering personalized content, product demos, and intuitive website navigation are tactics that can increase conversion rates. Delight: The importance of retention and loyalty This is where the flywheel shines compared to the traditional funnel. After the purchase, it is crucial to maintain a close relationship with existing customers and exceed their expectations.