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Release your eyes put on your headphones and listen    Bside product managers need to conduct more indepth user interviews research and analysis while Cside product managers need more rapid user testing feedback and iterations On February  the news of WeChats entry into food delivery was like a depth bomb dropped on local life In fact WeChat does not just do takeout directly but uses the Store Delivery



applet as an entrance to gather nearby highquality merchants and the merchant applet completes the fulfillment and delivery service after consumers place orders What exactly Why are major Internet companies USA Student Phone Number List starting to get involved in local life Lets take a look together The video account on the left and the mini program on the right are the two trump cards that will support Tencents ecommerce dream in On February  the news of WeChats entry into food delivery was like a depth bomb dropped on local life Even if Tencent later responded that it was just an internal test of an interface capability the internal test of store express delivery of the mini program in the Guangzhou and Shenzhen areas is enough to prove that Tencent is not only targeting people nearby but also trying





to realtime nearby people Retail needs and functions are transferred to chain brands and emerging Internet companies that have offline stores or front warehouses and already have delivery service capabilities Specifically WeChat does not directly do takeout but creates a closed loop by linking ecological resources that is using the Store Express mini program as the entrance to gather nearby highquality merchants and the merchant mini program completes the delivery after the consumer orders Serve Retail Business Finance believes that the tool attributes of Store Express are similar to the With Discounts mini program previously launched by WeChat.