Data from CRM will be complemented by

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Information obtained from analytical tools such as Google Analytics or social media. As part of your preparation, also reach for: market research and industry reports, surveys and customer opinions demographic and behavioral analyses. How do market research and profiling help in business communication with customers Market research and customer profiling play a key role in business conversations as they provide vital information. In practice, this means that you will use the data obtained as part of profiling to: Better understanding of the client's preferences and needs , as well as the specificity of the market; profiling will also help in identifying characteristic features and behaviors, and this knowledge is crucial during a business conversation,


as it allows adapting the offer to the specific needs of the client; Adapting the offer and personalizing communication , which will allow you to better deliver the message and show how the offer can solve specific problems or meet the customer's needs; Building Saudi Arabia WhatsApp Number trust in a business conversation by showing the client that you are interested in his or her individual needs and problems; Precise negotiations and development of sales strategies , which will increase the chance of effective sales. offer The psychology of a business conversation, or how a meeting should be conducted The course of a business conversation depends on what you want to achieve.





Regardless of whether the conversation is aimed at sales or acquiring business clients , remember that the first impression plays a key role. Research conducted by Princeton psychologists Janine Willis and Alexander Todorov showed that you only have one tenth of a second to make a first impression . That's why you need to present yourself well from the very first moment. To do this, start the meeting with a warm greeting, a smile and using the interlocutor's name. This will make the atmosphere more friendly. Don't forget to use paralinguistic techniques e.g. appropriate tone of voice, gestures and adapting the method of communication to the client's personality can help establish .