The nature of the Tchibo brand has changed significantly so the lack of rebranding is a missed opportunity In the case of Tchibo the problem is not that their logo is not modern It doesnt have to be like that because the brand is close to values such as tradition home and family The symbolic problem is that the Tchibo symbol is a coffee bean that does not match clothes furniture or garden accessories However simply removing the seed would not help much because the entire logo is too stylized
What associations do these fancy sash letters lots of decorations and gold evoke For me it is prestige wealth and even splendor Sensations that of course go well with coffee which is characterized by richness of flavor premium quality and traditional craftsmanship Cell Phone Number List But does it go well with kitchen accessories or sportswear cheerful and modern style which is completely the opposite of what the logo represents Would rebranding harm Tchibos main product coffee Of course someone might say that But are you sure
The visual communication of coffee is primarily packaging and the logo is only a small element of the packaging Therefore you can change the brand logo free it from any stylistic baggage that conflicts with the rest of the offer and at the same time maintain the traditional rich and prestigious appearance of the coffee No one is saying that the brand should break with values such as family and the warmth of home However it could break with the excessively rich and traditional style of its visual identification.
發表於 2024-3-3 16:51:40
