A Google patent entitled

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Google can distinguish between "quality" content and "useful" content. -level factors 64. Content provides value and unique information: Google has said it has no qualms about penalizing s that don't provide anything new or useful, especially affiliate s that don't add value. 65. Contact Page: The Google quality document mentioned above establishes a preference for s with an "appropriate amount of contact information." Make sure your contact information matches your whois information. 66. Domain Trust Index  TrustRank: Many SEO specialists believe that TrustRank is an extremely important ranking factor.

“Search result ranking based on trust” seems Azerbaijan WhatsApp Number to confirm this. 67.  Architecture: A well-designed  architecture (for example, a silo structure) helps Google organize your content by theme. It can also allow the Googlebot to access and index all pages on your . 68.  Updates: Many SEO specialists believe that web updates — especially adding new content to the  — keep the entire  fresh. However, Google recently denied that it uses "post frequency" in its algorithm. 69. Presence of a map: A map helps search engines index your pages more easily and more thoroughly, which improves visibility. However, Google recently stated that HTML maps are not "useful" for SEO. 70.  Uptime.



“Uptime” is the length of time a server has remained operational. Lots of downtime due to  maintenance or server issues can hurt your rankings (and can even lead to deindexing if not fixed). 71. Server Location : Server location influences how your  ranks in different geographic areas ( source ). This is particularly important for location-based searches. 72. SSL Certificate : Google has confirmed that the use of  is a ranking signal. However, according to Google, the  protocol is only used to “ divide ” s. 73. EAT: Abbreviation for “Expertise, Authority, Reliability (Trustworthiness)”. Google may give an advantage to s with a high level of EAT (especially s that publish health-related content). 74. Duplicate Meta Information on  : Duplicating metadata on your  can reduce the visibility of all your pages.