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Regardless of the screen you watch on or the length of the content, videos are the media of the moment. The amount of long- and short-form video content Gen Zers watch now comes close to being on par. Furthermore, these people demonstrate a particular preference: 59% like to see the full versions of the videos they find on short video applications, according to a survey by Ipsos, from May 2022. Knowing this, it is important to keep in mind that tastes Advertisers' target consumers are always changing, so it's important to choose to adapt your messages accordingly. YouTube Shorts delivers a fully mobile, vertical experience for its more than 30 billion daily viewers and 1.5 billion monthly logged-in users. By incorporating vertical video capabilities into higher-performing video, app, and action campaigns that automatically scale to Shorts, marketers have the opportunity to play a more active role in the Shorts ecosystem and achieve greater success. YouTube found that when brands incorporate a vertical creative asset into their action video campaigns, they can drive 10% to 20% more conversions per dollar on YouTube Shorts than when they use landscape assets alone. This happens regardless of the type of asset used by the brand, according to data from Google Internal Data, which evaluated from May to June.
Take, for example, MercadoLibre, which is the largest marketplace and online payments system in all of Latin America. Its vertical video assets saw a 12% increase in click-through rates and a 9% increase in mobile view rates during the month of August 2022, compared to landscape video advertising used in the same campaign. With this in mind, YouTube is releasing a set of new solutions and creative guidelines that aim to help marketers of all sizes produce high-quality vertical advertising videos. Advertising that can be changed quickly YouTube is putting a new machine learning algorithm to the test now . This Industry Email List algorithm converts landscape movies to a square or vertical orientation based on the user's preferences for wpresence or absence of essential components such as faces, important objects, logos, text and movement in the ad. When the video is reconstructed, significant details such as positioning may be retained. Even if a corporation doesn't have the manpower or budget to develop a variety of assets, it can still profit from this technology's ability to automatically transform a single piece of content into several different file formats. The functionality is currently accessible for use in app campaigns, and video action and higher performance initiatives will be available very soon.
Easy-to-connect models The Asset Library in the video creation tool, which is part of Google AdWords, has been updated with four new, fully customizable video ad templates. Quickly and effectively – in a matter of minutes – you can create personalized advertising specifically for your company with these vertical or square layouts for your brand. These new templates are a reflection of YouTube's suggested creative practices and, as such, pay special attention to video pacing, music tracks, and transitions that are customized for a vertical viewing environment. See this illustrative example: YouTube's auto-generated video service, which creates vertical movies from the text and photos you upload to a campaign, now includes a new library of video ad templates that advertisers can use. You can also take advantage of the improved reach and performance of vertical video assets by choosing this option, even if you don't have the time or money to develop a custom film and are instead running a campaign using the app or maximum performance. Creative Tips for Vertical Ads Companies that have the financial means to produce vertical video ads should always keep the ABCD guidelines for effective YouTube advertising in mind . In addition to these criteria, there are some more creative factors that must be taken into consideration.
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發表於 2024-3-9 14:35:56