Helps you understand the web environment

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Tracking listings manually is time consuming and difficult, and other sites copy their information from previous sites and have difficulty correcting the massive proliferation of errors in your store's information. Small businesses can use local SEO tools like Moz Local or Semrush to automatically scan business listings and monitor their accuracy. 6- Monitor and respond to local assessments Reviews are a very influential part of the local search experience, with 77% of local consumers in 2021 saying they always or often read reviews when searching for local businesses. Google's local ranking algorithm is more ambiguous than its organic counterparts. Google clearly tells us that there are three factors to local search engine rankings: relevance, distance, and popularity. Reviews are part of the salient factor, and Google makes it very clear.


The number and percentage of Google reviews is one of the factors that improve Afghanistan WhatsApp Number your site's local search rankings. More positive reviews and ratings can improve your business’s local rankings.” Therefore, you should make sure to encourage your customers to leave a lasting impression of your experience through a Google review or other review sites. 7. Use the relevant native formatted data schema Although it is not a ranking factor, schema markup is a type of structured data that makes web crawlers' job easier and helps search engines better understand your page content. Anything you can do to help Google match your pages more effectively to any relevant searches on your site is a win-win. Schema markup helps create rich results, highlighting additional information such as breadcrumbs, ratings, FAQs, and sitelinks in search results.




Implementing structured data correctly, then testing and validating your coding is essential because errors prevent you from getting those structured results. Search Engine Optimization - Local SEO Conclusion Tackling local SEO as a small business can seem daunting. You may not have a dedicated marketing department, and it's normal for business owners to feel overwhelmed by the administrative and marketing tasks that come with being an entrepreneur. I hope this guide gives you enough information and resources to determine what you can handle in-house and what you may need to outsource. It's a good idea to hire an outside company or consultant to improve your in-house skills. However, before you ask these professionals what you should do, you must have a complete understanding.