Ayima Labs Division as Director of Rd.change Your Offer Without Changing Your Product Have You Been Selling a Product or Service for Some Time but Think You Might Need to Do Something New to Keep Up With the Market Offer Something Fresh One of the Problems With Making Significant Changes to Your Products or Services is That It Tends to Carry a High Level of Risk. There is a Risk You Could Alienate Your Existing Prospects. There is Always Risk in Starting Over and Trying Something New and Untested as the Untried and Untested is More Likely to Fail. But What if You Could Change Your Product or Service Without Really Changing.
It at All Here Are a Few Ideas on How to Make Changes by to the Effort or Taking the Risk of Making Fundamental Changes. Positioning One of the Great Things About Direct Marketing of Which Search Marketing is a Part is That Were Not Likely to Be Starting With Products and Services That Have Italy Telegram Number Data Had an Awareness and Associations Built Up Over Many Years Like Cocacola for Example. We Get to Modify the Position if We So Choose. Position in Marketing Means Perception. Perception in the Minds of the Prospective Customer. We Can Appeal to Perceptions or Shape Our Product to Fit Perceptions.
Depending on What Our Prospects Want. For Example We Could Take the Same Car and Market It to Two Different Groups Using Positioning. To One Group We Emphasize Safety Features Above All Else. To Another Group We Emphasize Performance. The Product Doesnt Change but the Positioning Does and Thus Appeals to Different Groups of Buyers. In Reality a Car Manufacturer Probably Wouldnt Do This at Least Not in the Same Market as It Could Send Confusing Messages. However on the Web We Can Often Chop and Change Products and Target Different Groups and One Doesnt Necessarily Need to Overlap Another. Vertical.
發表於 2024-3-13 11:21:24
