Quality Scores below 6 with lowj

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Correlates highly with a low CPA. If you have high Quality Scores across the board, you pay an insanely discounted rate for each click. And one thing that’s clear is that keywords are not the only thing in your account that has a Quality Score. Let’s dive in to this a bit more… Account-Level Quality Score Still Exists! In previous case studies, Larry has found that accounts with super high Quality Scores are typically that way across the board, even when new keywords are added. “Even keywords with little or no clicks or impression data have assigned Quality Scores,” he says.



“In accounts with overall good to great performance, these scores assigned to new keywords were IT Numbers also high – not so with lower performing accounts.” So Google was using something to determine the QS of new keywords, and that something was historical account performance. With this new update, Google seems to be trying to hide the fact that account-level Quality Score exists by treating each new keyword the same for each account. But again, the wording of the update above implies that nothing at all has changed on the backend; rather you just won’t be able to see the effects of your account-level Quality Score in the interface anymore.





You’ll see a 6 even if the “real” Quality Score is not a 6. Account level quality score. Larry's reaction on Twitter. The bottom line: Regardless of the QS you now see on a brand new keyword, having a high account Quality Score is beneficial because when new keywords are added they’ll have a better chance of ranking higher for a lower price. A higher account QS = better performance for less cost. So, How Do You Get a High Account Quality Score? Now that Google’s being even sneakier about what our account Quality Score is, all we can do is work on upping the performance of our keywords across the board. Start by taking the following steps… Delete All Crappy, Low Quality Score Keywords in Your Account.