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Thanks to this, the brand offers efficient service, which can positively influence the shopping experience of customers and encourage them to make further purchases. Find out what are the best methods to increase ecommerce conversions through content marketing! SXO – what is it and how does it differ from traditional conversion optimization? SXO, or Search Experience Optimization, is a concept that allows you to increase conversions by optimizing the entire process of searching for products in an online store. SXO focuses on improving the user experience of product search, not just conversion. Unlike traditional CRO optimization solutions,
SXO focuses on the entire purchasing process, not just on finalizing the transaction. Thanks to this, estores can: improve the quality of customers' shopping experience, increase the store's visibility in search results, better understand Algeria WhatsApp Number consumers' needs and tailor the store's offer to their expectations. If you want to check whether your online store has been optimized in accordance with the principles of Search Experience Optimization, opt for an SXO audit .harbingersstrategicconversation Examples of CRO optimization – brands that effectively increase conversions in accordance with SXO principles E.L.F Cosmetics ELF Cosmetics offers customers a.

Virtual TryOn feature that allows them to try out different shades of makeup using a webcam. Thanks to this, potential buyers can choose the best products that will suit their skin tone and style, which increases the chance of finalizing the transaction. Glossier Glossier offers customers a Shop Instagram feature that allows customers to easily find products that users have seen in Instagram photos. Users can click on the product link directly from Instagram and go to the product page in the Glossier store. Thanks to this, the website can increase the visibility of its products. Lush Lush offers customers the option to filter products based on their ingredients and their guaranteed effects .
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