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But at this time, most showing off wealth is still within the scope of personal ability and relies on sharing. As the user base expands, the comparison mentality grows day by day, and showing off wealth for the sake of showing off wealth is no longer an exception. Women are the main users of Xiaohongshu, and Xiaohongshu initially targeted Instagram, so the flaunting of wealth on the platform also revealed an air of sophistication.
Showing off famous brands rudely and showing off the amount of money will most likely be Indonesia Telegram Number Data ridiculed by the crowd; appropriately embedding famous brands in daily life scenes will be praised as a kind of inadvertent expression of wealth. Xiaohongshu community leader Conan once told the media, Xiaohongshu's criterion for judging whether to show off wealth is whether your sharing is to help and inspire others, or whether it is simply to express and please yourself.

This boundary is actually very blurry. In the eyes of those who question it, sharing is just to show off wealth; in the eyes of those who show off wealth, it is also acceptable to show off wealth by sharing. This ambiguity is also reflected in the Little Red Book-style display of wealth. Those who show off their wealth often do not realize that they have been kidnapped by vanity.
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