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Ad spending growing to reach $100 million. world have spent billions of dollars on apps and have spent a trillion hours on apps, setting a new industry record. $100 million spent in apps in Russia, $100 million downloaded, 100 million downloaded hours spent, and the average time spent on mobile devices per day by users in all regions increased. In Russia there are hours per day. A big jump in just hours. More than just a buzzer.
What's interesting is that activity isn't just growing across generations (the last database age group in the study). Millennials and baby boomers are also spending more time on mobile devices. it Millennials increase it Baby Boomers increase it. Unfortunately there are no data on all generations in Russia but it was observed in all countries where this study was conducted. At the same time, representatives of different generations have markedly.
Different tastes in the selection of popular and popular apps, while Millennials and Baby Boomers are much more conservative in their choice of apps. Again about having surpassed all social networks in terms of time users spend on the app. Russian users spend an average of 10 hours a day on the Internet compared to 12 hours a year ago. The situation in other countries is similar with year-on-year growth. Or you can use it yourself to analyze your target audience.
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